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WRITING
Content Writing: Involves developing SEO (search engine optimization) content for websites, blogs, newsletters, articles, social media posts, and online publications. Designed to entertain, inform, and educate the audience with the goal of increased engagement with a specific brand or site.
Copywriting: Entails writing promotional advertising or marketing materials. Intended to persuade people to buy a particular service or product.
Ghostwriting: Involves writing books, blogs, speeches, newsletters, presentations, memoirs, or social media posts that are credited to another person. Ideal for anyone who wants something written (e.g., entrepreneurs, business people, politicians, celebrities, athletes, fiction authors, etc.).
EDITING
Proofreading: Involves checking for errors in spelling, grammar, and punctuation. Ideal for writing that’s already refined, but needs another review.
Line Editing: Addresses content line by line to check for tone, style, structure, and consistency. Built for projects that need clarity and strengthening.
Content Editing: Involves a thorough, in-depth edit of a manuscript addressing the plot, pacing, setting, tone, characterization, and the overall content and structure. Ideal for longer manuscripts, ebooks, academic-related material, and high profile speeches.
Copyediting: Corrects errors in grammar, spelling, syntax, word choice, and punctuation. Ensures consistency and continuity in spelling, hyphenation, fonts, numerals, and capitalization. Prepares manuscripts for publication or production.
PUBLISHING
Formatting: Refers to the appearance of a project, such as page layout, pagination, paragraph and line breaks, indents, spacing, typefaces, and punctuation marks. Ideal for projects created in Microsoft Word, Google Docs, and PowerPoint.
Self-Publishing: Involves formatting and preparing a manuscript for publication through Amazon KDP. Applies to both digital and hard copy publishing.